Cherry Development welcomes Iconic Tattoo Society to Soho Lofts New concept that celebrates the art of tattooing will open tomorrow, Sept. 4

AS VEGAS (Sept. 3, 2026) – Cherry Development, owner of Soho Lofts, the highly sought after high-rise residential building in the Arts District of downtown Las Vegas, announced that Iconic Tattoo Society, run by Andrea Tourville, will be opening in a 1,050 sq. ft. ground level retail space tomorrow, Friday, Sept. 4.

Owned by Cherry Development, Soho Lofts is a 17-story high rise condominium tower that opened in 2006 as the first building in downtown Las Vegas to offer New York City-style loft design with retail / office space on the ground floor.

Iconic Tattoo Society will offer tattoos and piercings Tuesday through Sunday, noon to 2 a.m. and Mondays by appointment only.

In addition to offering tattoos and piercings, Tourville is opening Iconic Tattoo Society as a new model for the tattoo industry. It will be a new experience that celebrates the artwork and culture of tattooing.

Iconic Tattoo Society will employ two tattoo artists relocating from Washington, two local artists, two apprentices, and one piercer. Tourville’s experiential concept for the business offers its artists the opportunity to turn their artwork and original designs into merchandise that will be sold in-store and online, creating a platform for their one-of-a-kind creations to reach people beyond the tattoo chair.

“Iconic Tattoo Society needed to be located somewhere that could accommodate this forward-thinking approach,” said Tourville. “Soho Lofts was the perfect fit. I have been planning and preparing for this for over a year, and bringing the concept to Soho feels like the culmination of that vision.”

“Soho Lofts has always been on the forefront of the arts scene in downtown Las Vegas,” said Sam Cherry, CEO of Cherry Development. “Andrea’s concept is a unique, fun and creative addition to the retail offerings at Soho.”

About Cherry Development

Founded by Las Vegas native Sam Cherry in 2001, Cherry Development is a pioneering residential and commercial developer in downtown Las Vegas. The company’s first large-scale residential project was Soho Lofts, which opened in 2006 as the first high-rise luxury condominium building in downtown Las Vegas. Soon after, Cherry Development built and opened Newport Lofts, another resort-style condominium building located downtown that highlighted the company’s dedication to great design, livable features, and fine craftsmanship. Together, these mixed-use projects redefined the skyline of downtown Las Vegas and reinvigorated the surrounding neighborhood. Cherry Development’s projects seek to balance urban lifestyles, peaceful personal environments, and community driven experiences. Towards those goals and to diversify the housing options downtown, Cherry Development launched the shareDOWNTOWN apartment brand with its first building opening in the Arts District in 2020 and a second in Fremont East in 2023. The brand’s third project opened in June 2026 in the Historic Westside neighborhood. Named shareWESTSIDE, it is the largest building of the apartment brand and will be located next to a new dining and entertainment destination, called The Good Word Social Club, which Cherry Development is also building and scheduled to open in early 2027. They are the largest private investment in the Historic Westside neighborhood in decades, again showcasing the commitment of Cherry Development to pursuing innovative residential and commercial projects in downtown Las Vegas neighborhoods to support redevelopment and create a purposeful urban core for Las Vegas.